The Team


Nikki Shield
Nikki is passionate about creating the right visual image for businesses. She set up Designs Like These in 2012 working with business owners in and around Oxfordshire. Before that, she worked in design agencies in London and Oxfordshire creating designs for big brands and government departments. Nikki has created logo designs, brand guidelines, product graphics, conference collateral, exhibition design, promotional leaflets, brochures, annual reports and website design.

Nikki’s top tip: Clients make judgements on what they see AND what they experience. Always tell the same story. What Nikki loves about the job: Seeing clients grow with confidence when the design is just right, helping them make those sales.

“So excited and happy about a very successful brand strategy meeting today. Nikki knows her onions, was very supportive, and has helped my business immeasurably since we started working together.”
Catriona, Clear Space for Me

Emma Roebuck
It all started for Emma in 2001 with joining eclectic design studio Active Ingredient, London. There she worked with city-based corporates on advertising campaigns and print marketing collateral. Next stop, India, where she took her freelance business 7th Floor in 2006. In India Emma worked for a mix of local corporates, NGOs and FMCGs near Mumbai – until 2016, when she returned to the UK to settle in Oxfordshire.

7th Floor’s first brief: A poster campaign to advertise an exhibition about dinosaur eggs at the Natural History Museum. What Emma loves about the job: Helping clients win business with clear, simple and original communications design.

It is an absolute pleasure working with Emma, and we highly recommend her services. She delivers creative yet practical solutions to our briefs – be it packaging design, product photography styling, sampling and social media campaigns or point-of-sale communications. Her suggestions always keep in mind our brand identity and objectives, and she offers great direction while listening to, and incorporating, our ideas.”
Michelle Bauer, Good Juicery Pvt Ltd

Emma’s Work
7th Floor Design and Illustration
7th Floor Portfolio

Nikki’s Work
Designs Like These
Designs Like These Portfolio