Beechwood Solicitors are specialists in family and property law. A local legal firm, they wanted to launch a brand awareness campaign amongst local customers; and also highlight their newly-launched will writing service.
Working with Beechwood’s director, Nic Stapleton, we discussed the strong aspects of the Beechwood brand.
One resounding feedback they received from existing customers was ‘readiness to help’ and ‘always open for a non-obligation chat’.
I carried across these themes in the campaign, both in the copy headlines and also the (humorous) stock photography.
The advert for the freshly-launched will writing service was launched at New Year, so the perfect time to use an image concept describing a New Year’s resolution.