Caepro is a computer aided engineering services supplier, providing clients with design and testing for all aspects of vehicle engineering.
As a start-up, Caepro needed a full brand identity, range of marketing collateral and corporate stationery.
The Brand Discovery session gave a clear direction for the style of identity.
With customers principally in the automotive industry, Caepro’s brand identity needed to reflect ‘speed’, ’efficiency’ and ‘quality’.
Using a sleek, lowercase typeface in steel grey; this created a clean ‘technical’ brand style, which also echoed the forward slant of automotive industry logos, communicating the concept of speed.