For the past three years, I have managed the branding for the European Society of Gene and Cell Therapy Annual Congress. The 2019 congress was held in Barcelona.
Here are the illustrations I pitched for the brand image.
The local organising committee, SETGyC, wanted to feature the famous local cultural event, the Barcelona Castell.
This symbolised the enormous group effort currently behind gene and cell therapy research, with clinics all over the world collaborating to progress research.
For the illustration style, I drew on the city’s rich fine art heritage and architectural style, plus a vibrant colour palette synonymous with Barcelona.
For the second concept, I used a photograph of the Castell against a background of city landmark silhouettes.