The German Society of Gene and Cell Therapy (DGGT) is a community of the country’s leading scientists and research bodies. The Society was growing in numbers, as were their conferences held across Germany. So to reflect this growth, they wanted to refresh their current brand identity.
I used the condensed Knockout 48 typeface, which allowed economy of space. And I also employed high contrast in type sizes, giving instant visual emphasis to the society acronym.
The client was keen to maintain the DNA graphic and colour palette from its existing logo. So the next challenge was to select a type layout suitable for a long name, which in their case, included the acronym plus the full society name in German.