Glas Consulting provide data management and business analysis services. Director Anna Stotzky wanted to grow their steady client base, and recognised that a brand refresh would give them the professional look essential to do this.
Key themes from the Brand Discovery Session were ‘dynamic growth’ and ‘positive outcome’. These formed the visual concept of an upwards arrow, which I embedded into a clean corporate typeface.
The Glas brand identity is an example of how a simple visual trigger placed within type can create a compelling and striking logo design.