We regularly encounter these three scenarios, driving our clients in biosciences, tech and engineering to rebrand or freshen up their existing identity:
‘We are pitching for investment’
A biotech client faced a fresh round of investment, and its corporate collateral quite frankly looked unprofessional. We worked together with them on a 40-slide presentation deck which outlined their mission, vision, capabilities, industry overview and science. We used their existing brandstyle and identity, creating a library of technical diagrams that illustrated their process and technology. At project sign-off, they were equipped with a fully-editable Powerpoint deck document to reuse for future pitches.
‘We have matured into a professional organization’
In the same way a strong and engagement visual identity can set a company apart from the competition, an outdated and cobbled-together logo and assets can have a negative impact on brand and market perception. A bioscience research and manufacturing company, who had started on a tight budget, approached us for a rebrand when their logo (designed inhouse at the start) no longer reflected the company’s professionalism and experience. The rebrand positioned them securely in the high-end pharma sector, which contained both potential customers and investors.
‘We are growing fast, and we need a professional set of inhouse collateral to communicate this’
A biotech company had a number of high-profile case studies under their belt, but the process of documenting these in casestudy reports (to share as marketing material) was to starting to overwhelm the busy product team. We worked with them an easy-to-use library of case study and white paper report templates, which they could then populate inhouse.