Securing corporate funding is no easy feat for biotech companies. Here’s why visual identity helps biotech companies to show investors value.
Category: Brand identity
Say it with type
Two clients once sat nervously in my studio. They were a tech startup with a business plan and a deadline. What they wanted to know was: How on earth was I going to communicate their brand through a logo?
Three reasons our STEM clients rebrand
We regularly encounter these three scenarios, driving our clients in biosciences, tech and engineering to rebrand or freshen up their existing identity.
Communicating brand with a logo: Articulate with colour
In the world of brand, Colour has high impact. Research shows that Colour improves brand recognition by up to 80%. Then there are the countless infographics out there that explore colour psychology. Red excites the customer apparently, whereas yellow makes us feel more positive. However these sweeping generalisations don’t really account for the wide range of reactions and emotions in between.